AUF – Website
Created at Kaboom communication design in 2017 with WordPress
The Agence universitaire de la Francophonie (AUF) is comprised of over 800 members located in more than a hundred countries. Its mission is to promote French-language education and research throughout the world.
Their will to reorganize the processes behind the publishing of online information led the AUF to entirely review their website in late 2016, concentrating their efforts on promotion the organization as a whole.
My Role for this Project
- Writing of proposal
- UX design
- Development planning and management
- Search engine optimisation (SEO)
The Results
- An easier way to publish content for all regional directions
- An overall better search engine optimisation for the website’s pages
Writing of Proposal
- Complete analysis of request for proposals
- Evaluation of project feasability, in-house qualifications and required external resources
- Evaluation of tasks, nature and amount of work required
- Global financial evaluation of the project, on a per-resource and per-task basis
- Writing of understanding of mandate and proposed approach
- Elaboration of deadlines
- Adaptation of client’s specifications
UX Design
View Wireframes – International Site View Wireframes – Regional Sites
The bulk of content having been determined and structured by the client upon releasing the request for proposals, it became possible to start this project by considering user experience right off the bat, which would still require in-depth analysis regarding the relationships between certain types of content and how visitors would be able to reach them (either using traditional navigation menus or in-context links).
A very important aspect of the visual organization of content would come from the website’s two different intents. One one side, the client wanted to showcase its international and institutional content, while on the other, it wanted to allow all ten regional directions to manage their own section, while proposing a consistent experience to all users. This would create a situation where the site would be divided in “microsites”, similar in fashion and structure, but with different content, even though most of it would be shared among any number of regions and/or the international section.
Beyond any geographical or geopolitical consideration, the AUF’s website would need to target audiences with different objectives. The organisation’s very nature implies that it has to create content intended for university students, teachers and researchers or institutional administrative staff. A robust, yet intuitively structured and divided navigation menu would allow all of these people to easily find the information they would be looking for.
Many content types being called upon to act as reference documents for student research works, all pages had to be correctly indexed for on-site search as well as outside search engines, but also be easily sortable for any visitor using the website. A number of filters would allow users to find what they were looking for through thousands of different pages by allowing them to browse according to various parameters: regions, themes, event organizers, countries, project status, content types, etc.
Development Planning and Management
- Planning of interactions (user-interface and content-type-to-content-type relations)
- Planning of functionalities
- Supervision of development (identification of tasks, identification of milestones and quality control)
Search Engine Optimisation (SEO)
- Writing of title and meta description templates for various content types (static pages, news, projects, member profiles, calls for applications, etc.)
- Writing of URL templates for these same content types